Privacy Policy
At 345wi, protecting your personal data is a core responsibility — not an afterthought. This Privacy Policy explains exactly what information we collect, how we use it, who we share it with and the rights you hold over your own data.
What We Promise About Your Data
Data Minimisation
We collect only the personal data that is strictly necessary for account operation, identity verification, regulatory compliance and platform improvement. We do not harvest data for its own sake.
No Data Sales
345wi does not sell, rent or trade your personal data to third parties for marketing or commercial purposes. Your information is used only for the purposes described in this Privacy Policy.
Encryption & Security
All personal data transmitted between your device and our platform is protected by industry-standard TLS/SSL encryption. Stored data is secured using appropriate technical and organisational safeguards.
Your Control
You have the right to access, correct, export and in certain circumstances delete the personal data we hold about you. Requests can be submitted through our support team at any time.
Transparent Processing
We are transparent about every category of data we collect, the legal basis for processing it, how long we retain it and with whom it may be shared. There are no hidden data practices at 345wi.
Breach Notification
In the event of a personal data breach that poses a risk to your rights, we will notify affected users and relevant authorities within the timeframes required by applicable data protection regulations.
1. Introduction
This Privacy Policy ("Policy") is issued by 345wi ("we", "us", "our", "the Platform") and applies to all personal data collected through the 345wi website at https://345wi.cam, its mobile-optimised interface and all associated services. It sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.
345wi is an online betting and live casino information platform serving Pakistani users in English. We take the privacy of our users seriously and are committed to processing personal data only in accordance with applicable data protection principles, including the lawful, fair and transparent treatment of all personal information we handle.
By registering an account on 345wi or by otherwise using the Platform, you acknowledge that you have read this Policy and understand how your data will be handled. If you do not agree with any aspect of this Policy, you should discontinue use of the Platform.
This Policy applies to all users of the 345wi Platform, including users located in Pakistan. Pakistani data-protection frameworks continue to evolve. While 345wi applies internationally recognised data-protection principles, we make no specific claim that this Policy satisfies any particular regulatory requirement of Pakistani law. Users with specific legal queries should seek independent advice.
2. Definitions
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, CNIC number, email address, IP address, device identifiers and financial data. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, transmission, alteration and deletion. |
| "Data Controller" | 345wi, the entity that determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | Any third party that processes personal data on behalf of 345wi under a written data-processing agreement. |
| "User" / "you" | Any natural person who accesses or uses the 345wi Platform, whether as a registered account holder or an anonymous visitor. |
| "Cookies" | Small text files stored on your device by your browser when you visit the Platform, used to facilitate session management, analytics and preferences. |
| "KYC" | Know Your Customer — the identity verification process including submission and review of identity documents such as a Pakistani CNIC or passport. |
| "Special Category Data" | Particularly sensitive personal data whose processing is subject to additional safeguards, such as health data or data revealing racial or ethnic origin. |
3. Data We Collect
3.1 Data You Provide Directly
When you register an account, complete KYC verification or interact with our support team, you may provide us with:
- Identity data: Full legal name, date of birth, gender, nationality;
- Contact data: Email address, phone number, residential address (which may include a city such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar);
- Identity verification documents: CNIC (Computerised National Identity Card) or valid passport, proof of address where required, and selfie or liveness-check images submitted during KYC;
- Financial data: Bank account details, digital wallet identifiers (such as an Easypaisa or JazzCash registered number, provided for transaction reference purposes only), deposit and withdrawal transaction records;
- Communications data: Content of support tickets, live-chat transcripts and email correspondence with the 345wi team.
3.2 Data Collected Automatically
When you access the Platform, we automatically collect certain technical data, including:
- IP address and approximate geographic location (country and city level);
- Device type, operating system and browser version;
- Pages visited, session duration and click-path data;
- Login timestamps, session tokens and authentication logs;
- Cookie data and similar tracking technologies (see Section 9).
3.3 Data From Third Parties
We may receive personal data about you from third-party service providers used in connection with the operation of the Platform, including payment processors, identity verification agencies and AML/fraud-screening providers. Data received from third parties is handled with the same protections as data you provide directly.
Sensitive document handling: CNIC copies, passport scans and selfie images submitted for KYC must be uploaded exclusively through the Platform's secure, HTTPS-protected verification portal. Never submit identity documents via unsecured email, social media or messaging applications. 345wi will never request documents through unsecured channels.
4. Legal Basis for Processing
We process your personal data only where we have a valid legal basis to do so. The legal bases on which we rely include:
| Legal Basis | When It Applies |
|---|---|
| Contractual Necessity | Processing required to create and maintain your account, process transactions and provide Platform services under our Terms & Conditions. |
| Legal Obligation | Processing required to comply with AML, KYC, age verification and other regulatory obligations applicable to the Platform. |
| Legitimate Interests | Processing necessary for fraud prevention, security monitoring, platform improvement, responsible-gambling compliance and technical maintenance, where these interests are not overridden by your rights. |
| Consent | Where we rely on consent (e.g., for non-essential cookies or optional marketing communications), you may withdraw consent at any time without affecting prior lawful processing. |
5. How We Use Your Data
The personal data we collect is used for the following purposes:
- Account management: Creating, maintaining and administering your 345wi account, including processing login credentials and account settings;
- Identity verification (KYC): Verifying your identity, age and address to comply with regulatory requirements and prevent underage gambling;
- Transaction processing: Processing deposits, withdrawals and related financial records, including interaction with payment channels relevant to Pakistani users;
- Responsible gambling: Monitoring account activity to identify behavioural patterns that may indicate problem gambling, applying self-exclusion and limit settings, and fulfilling our responsible-gambling obligations;
- AML and fraud prevention: Screening transactions and account activity against fraud and money-laundering indicators, and fulfilling reporting obligations where required;
- Customer support: Responding to your queries, resolving disputes and communicating account-related updates;
- Platform improvement: Analysing aggregated, anonymised usage data to improve Platform performance, content quality and user experience;
- Security: Detecting, investigating and preventing unauthorised access, technical attacks and other security threats;
- Legal compliance: Meeting our obligations under applicable law, responding to regulatory enquiries and preserving records as required.
6. Data Sharing & Disclosure
345wi does not sell your personal data. We may share personal data with third parties only in the following specific circumstances:
- Service Providers (Data Processors): We engage third-party providers to deliver certain Platform functions, including payment processing, identity verification, fraud screening, cloud hosting and customer-support software. These providers process data only on our instructions and are bound by written data-processing agreements that prohibit independent use of your data.
- Regulatory and Law Enforcement Authorities: We may disclose personal data to regulatory bodies, law enforcement agencies or government authorities where required by applicable law, a court order or regulatory mandate. We will, where legally permissible, seek to notify you of such disclosures.
- AML and Fraud Prevention Networks: We may share data with industry-standard fraud-prevention databases and AML screening services for the purpose of detecting and preventing financial crime.
- Business Transfers: In the event of a merger, acquisition, restructuring or sale of assets, personal data may be transferred to the relevant successor entity, subject to appropriate confidentiality undertakings.
References in our Platform to payment methods familiar to Pakistani users — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — are made for informational context only. We do not share user personal data with these providers unless a specific transaction processed through them requires it, and only to the minimum extent necessary for that transaction. Such providers are not our data processors in any broader sense and do not endorse gambling.
7. International Data Transfers
The 345wi Platform operates with the support of service providers who may be located in jurisdictions outside Pakistan. Where personal data is transferred to countries that may not have equivalent data-protection frameworks, we ensure appropriate safeguards are in place, including:
- Contractual clauses requiring recipient organisations to apply standards equivalent to those applied within this Policy;
- Engagement of service providers certified under recognised data-protection frameworks;
- Transfer only to the extent necessary for the specified processing purpose.
By using the 345wi Platform, you acknowledge that your personal data may be transferred to and processed in countries outside Pakistan, subject to the safeguards described above.
8. Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, including legal, regulatory, accounting and reporting requirements. Specific retention periods are guided by the following principles:
| Data Category | Indicative Retention Period |
|---|---|
| Account registration data | Duration of account plus a minimum of 5 years post-closure for AML compliance. |
| KYC / identity documents | 5 years from account closure or the date of the last transaction, whichever is later. |
| Transaction records | Minimum 5 years from the date of the transaction in line with standard AML requirements. |
| Support communications | 3 years from the date of the last interaction unless a legal claim requires longer retention. |
| Technical / log data | 12 months from collection, unless retained longer for active security investigations. |
| Marketing consent records | Until consent is withdrawn, plus a further 2 years as evidence of compliance. |
Upon expiry of the applicable retention period, data will be securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.
9. Cookies & Tracking Technologies
The 345wi Platform uses cookies and similar tracking technologies to provide a functional, personalised experience. The categories of cookies we use include:
- Strictly Necessary Cookies: Required for the Platform to function. These include session management, authentication tokens and security cookies. They cannot be disabled without materially affecting Platform functionality.
- Performance / Analytics Cookies: Collect anonymised data about how users interact with the Platform (pages visited, session length, error pages). Used to improve Platform performance. Subject to consent.
- Functional Cookies: Remember your preferences, such as language settings and display options, to provide a more personalised experience.
- Responsible Gambling Cookies: Store session time and activity data to support reality-check notifications and time-limit functionality.
You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the availability or performance of some Platform features. For strictly necessary cookies, no opt-out is available as they are required for basic operation.
10. Your Rights
Subject to applicable law and certain conditions, you have the following rights in relation to the personal data we hold about you:
Right of Access
You may request a copy of the personal data we hold about you, along with information about how it is being processed.
Right to Rectification
You may request correction of inaccurate or incomplete personal data. We will respond promptly to verified rectification requests.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose collected, subject to our legal retention obligations.
Right to Restrict Processing
You may request that we restrict processing of your data in certain circumstances, such as when accuracy is contested or processing is unlawful.
Right to Data Portability
Where processing is based on consent or contract, you may request your data in a structured, commonly used and machine-readable format.
Right to Object
You may object to processing based on our legitimate interests or for direct-marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
Right to Complain
If you believe your data has been mishandled, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
To exercise any of the rights listed above, please contact the 345wi data team via our support channels (see Section 14). We will respond to verified requests within 30 days. Identity verification may be required before we process rights requests.
11. Minors & Age Restriction
The 345wi Platform is strictly intended for adults aged 18 years and over — or the higher minimum age required by the applicable operator licensing jurisdiction, whichever is greater. We do not knowingly collect personal data from individuals under the age of 18.
If you are a parent or guardian and believe that a minor has created an account or submitted personal data to the Platform, please contact our support team immediately. Upon verification of the report, we will close the account and delete associated personal data without undue delay.
Being 18 years of age does not, in itself, make gambling lawful under Pakistani law. The Platform does not claim that online gambling is legally permitted for Pakistani users. Users must independently determine the legal status of gambling in their jurisdiction.
12. Security Measures
We implement a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction:
- All data transmitted between your device and the Platform is encrypted using TLS 1.2 or higher;
- Stored personal data, including identity documents and financial records, is encrypted at rest;
- Access to personal data is restricted on a need-to-know basis, with role-based access controls applied across all internal systems;
- Multi-factor authentication is available for user accounts and is enforced for administrative access to production systems;
- Regular security audits and penetration testing are conducted to identify and remediate vulnerabilities;
- Staff handling personal data are subject to confidentiality obligations and receive regular data-protection training.
Notwithstanding these measures, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. If you suspect unauthorised access to your account, contact our support team immediately.
13. Changes to This Privacy Policy
We review this Privacy Policy periodically and may update it to reflect changes in our processing practices, applicable legal requirements or Platform functionality. When we make material changes, we will notify you via in-platform notification or email to your registered address at least 14 days prior to the changes taking effect, where practicable.
The effective date at the top of this Policy indicates when it was last updated. Your continued use of the Platform following notification of changes constitutes your acceptance of the revised Policy. We encourage you to review this page periodically to stay informed of how we handle your data.
14. Contact Us
If you have any questions, concerns or requests related to this Privacy Policy or the personal data we hold about you, please contact the 345wi data team through any of the following channels:
Data & Privacy Enquiries:
Live Chat — available within your account dashboard
Help Center — accessible from the main navigation
Please reference "Privacy Policy Request" in the subject line of any written enquiry. We aim to respond to all data-related requests within 30 calendar days. Identity verification will be required before we process access or erasure requests.
For broader information about your rights and data protection, please also refer to our Terms & Conditions and Responsible Gambling pages.
Your Data Is Safe with 345wi
Now that you understand how we protect your privacy, explore the rest of the 345wi platform — review our FAQ for quick answers or read our Terms & Conditions for the full user agreement.
🔞 18+ only. Gambling involves financial risk. Local laws in Pakistan may restrict gambling activity. Play responsibly.